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Any Thing at Any Price
An epic race to the bottom
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It’s going to be an epic “race to the bottom” across a number of industries over the coming months. Brands and businesses are in dire need of business and more importantly cash flow so expect to see some hugely cut prices and what may appear as “amazing deals”.
The health and fitness industry is not exempt as there has been a split reaction to fitness during COVID 19. Some have gone all in and are thirsty for more whilst others have gone all in on the junk food and are desperate for help. Many industries will do well out of COVID 19, the health and fitness industry will be awash with cheaper price points and “career change trainers” over the coming 12 months.
Why not maintain price and give more? This has always been my philosophy. Right now yes there are people that need financial help but there are more people that need more support than ever so lets over deliver to those people. Let's give them so much value that at our normal prices they feel like we are underpaid because the impact is so immense. The answer is simple, its easier to speak to peoples pockets with a price cut than it is to work your ass off and give your clients / customers the true value they need and deserve.
And then we come to the crowd that sadly lost their jobs at the start of COVID 19 and have in 3 months (1 weekend) decided a career change is the biggest learning of COVID 19 so despite most of us spending years getting educated and then time on the gym floor cleaning, helping, asking, learning they have just jumped into the zoo with a brand new insta account and an ad spend! God help us.
Ladies and gentlemen you can, now, more than ever get anything at any price from virtually anyone in any industry. Some of you will choose the lower price point on your health which is natural as you have forgotten that without it you are unable to do all other things in life. My request is super simple, just for a moment stop and think about the true value of your health and then go out and find the coach or company that gives you that value and more, when you find it, pay them what they ask, it will be worth it, it’s your health, without it you become a stat.
Thanks for reading, if I can help you in anyway flick me a mail on ms@innerfight.com
ENGINE
Working on building powerful, resilient legs. Expect a mix of heavy leg-focused strength work designed to improve muscular endurance and replicate race demands.
GYMNASTICS
This Tuesday we're going upside down with handstand holds and handstand push-ups, testing balance, strength, and control. Then, we’ll lock in that overhead power with strength work.
On Thursday, we’ll visit the bar for pull-up progressions! Strict, kipping, and butterfly will appear, followed by lat and core supersets.
HYROX
Working on building powerful, resilient legs. Expect a mix of heavy leg-focused strength work designed to improve muscular endurance and replicate race demands.
MOBILITY
Keeping on that hip mobility, we will work through the same drills as the previous week, but now start upgrading the strengthening drills. Making sure we keep everything locked in place!
PURE STRENGTH
This week in pure strength, we start the week with some weighted push-ups, followed by rest-pause sets on the bench press. On Wednesday, we are progressing the loading on our RDL max set.
WEIGHTLIFTING
This week, we are spending time working on the split jerk technique in weightlifting. Spicy complex of power clean, front squat, jerk. Finishing off with an EMOM power clean. Make sure not to miss out.
Monday Ride
A ride dedicated to group riding skills and some fitness. Coach Rob Foster leads this ride, if you'd like to join email Rob Foster
Start time: 05:59 am
Session Length: 1.5 hour
Location: The Loop Cafe, Bike DXB
Track Tuesday
Our weekly on track speed session! For any level of runner looking to build their run speed, threshold and Vo2max fitness and run with the best running community in Dubai.
Time: 05:59 am
Session Length: 1.5 hour
Location: Dubai Sports City Sports Park
Friday - Coffee Run
Our weekly tempo run. Sessions are built on an RPE scale and accessible to all levels of runner. We start together, run hard then finish together and chat about it over a coffee and breakfast.
Brief time: 05:54 am
Start time: 05:59 am
Start Location: Common Grounds
Saturday - Long Ride
Our weekly endurance ride.
Please email Rob Foster for more details.
Time: 05:59 am
Location: Bottom of the Stick, Al Qudra.
Monday
Time: 5:59pm
Location: InnerFight
Session: LRC Tempo
This week will be dialling into that Tempo effort (7/10 RPE) for 6 mins blocks. You will take a 1 min recovery after each block and repeat the sequence 5x.
Tuesday
Time: 5:59am
Location: Dubai Sports City Sports Park
Session: Track Tuesday
This is your chance to run fast with the wider IFE community and coaches. This week we will be running 400m repeats at 5km pace. After each 400m you get a 25sec rest.
Wednesday
Time: 5:59am & 5:59pm
Location: InnerFight
Session: LRC Intervals
Today we have intervals in the morning and evening. We will be running 800s and 400s. Try to run your 400m efforts slighly faster than you 800m efforts.
Friday
Time: 5:59am
Location: Common Grounds
Session: The Coffee Run
This week we will be doing hill repeats on the canal bridge. Efforts will be short and sharp, working on your power. 10-12X
20secs at 9/10;
2mins walk back to starting point.
WELCOME TO HELLLLL WEEKKKKKK!!!!
Relax. Pack your bags with whatever training kit you own, and come ready for everything we throw at you! It will be wild and hard, but you will get through it! Let's Gooooooo!!!!!
Monday:
We kick the week off with a partner WOD featuring the Assault bike and the Barbell and then a chance to max out your Power Clean!!
Tuesday:
Tuesday, everyone's favourite, heavy back squats! The workout will be an oh my legs and lungs type of feeling!
Wednesday:
Wednesday, we are pressing in the strength, giving you a chance of a 1 Rep Max. Strongman conditioning where the harder you work the more rest you will get!
Thursday:
A twist on a HERO workout where you will only be moving your body weight! Do not let that fool you!
Friday:
Friday will be one for the books! Heavy Barbells combined with some Box Jumps and Wall Walks into an AMRAP of something that will be sure to bring the fire to your legs!
It’s going to be an epic “race to the bottom” across a number of industries over the coming months. Brands and businesses are in dire need of business and more importantly cash flow so expect to see some hugely cut prices and what may appear as “amazing deals”.
The health and fitness industry is not exempt as there has been a split reaction to fitness during COVID 19. Some have gone all in and are thirsty for more whilst others have gone all in on the junk food and are desperate for help. Many industries will do well out of COVID 19, the health and fitness industry will be awash with cheaper price points and “career change trainers” over the coming 12 months.
Why not maintain price and give more? This has always been my philosophy. Right now yes there are people that need financial help but there are more people that need more support than ever so lets over deliver to those people. Let's give them so much value that at our normal prices they feel like we are underpaid because the impact is so immense. The answer is simple, its easier to speak to peoples pockets with a price cut than it is to work your ass off and give your clients / customers the true value they need and deserve.
And then we come to the crowd that sadly lost their jobs at the start of COVID 19 and have in 3 months (1 weekend) decided a career change is the biggest learning of COVID 19 so despite most of us spending years getting educated and then time on the gym floor cleaning, helping, asking, learning they have just jumped into the zoo with a brand new insta account and an ad spend! God help us.
Ladies and gentlemen you can, now, more than ever get anything at any price from virtually anyone in any industry. Some of you will choose the lower price point on your health which is natural as you have forgotten that without it you are unable to do all other things in life. My request is super simple, just for a moment stop and think about the true value of your health and then go out and find the coach or company that gives you that value and more, when you find it, pay them what they ask, it will be worth it, it’s your health, without it you become a stat.
Thanks for reading, if I can help you in anyway flick me a mail on ms@innerfight.com
Monday Ride
A ride dedicated to group riding skills and some fitness. Coach Rob Foster leads this ride, if you'd like to join email Rob Foster
Start time: 05:59 am
Session Length: 1.5 hour
Location: The Loop Cafe, Bike DXB
Track Tuesday
Our weekly on track speed session! For any level of runner looking to build their run speed, threshold and Vo2max fitness and run with the best running community in Dubai.
Time: 05:59 am
Session Length: 1.5 hour
Location: Dubai Sports City Sports Park
Friday - Coffee Run
Our weekly tempo run. Sessions are built on an RPE scale and accessible to all levels of runner. We start together, run hard then finish together and chat about it over a coffee and breakfast.
Brief time: 05:54 am
Start time: 05:59 am
Start Location: Common Grounds
Saturday - Long Ride
Our weekly endurance ride.
Please email Rob Foster for more details.
Time: 05:59 am
Location: Bottom of the Stick, Al Qudra.
Monday
Time: 5:59pm
Location: InnerFight
Session: LRC Tempo
This week will be dialling into that Tempo effort (7/10 RPE) for 6 mins blocks. You will take a 1 min recovery after each block and repeat the sequence 5x.
Tuesday
Time: 5:59am
Location: Dubai Sports City Sports Park
Session: Track Tuesday
This is your chance to run fast with the wider IFE community and coaches. This week we will be running 400m repeats at 5km pace. After each 400m you get a 25sec rest.
Wednesday
Time: 5:59am & 5:59pm
Location: InnerFight
Session: LRC Intervals
Today we have intervals in the morning and evening. We will be running 800s and 400s. Try to run your 400m efforts slighly faster than you 800m efforts.
Friday
Time: 5:59am
Location: Common Grounds
Session: The Coffee Run
This week we will be doing hill repeats on the canal bridge. Efforts will be short and sharp, working on your power. 10-12X
20secs at 9/10;
2mins walk back to starting point.
WELCOME TO HELLLLL WEEKKKKKK!!!!
Relax. Pack your bags with whatever training kit you own, and come ready for everything we throw at you! It will be wild and hard, but you will get through it! Let's Gooooooo!!!!!
Monday:
We kick the week off with a partner WOD featuring the Assault bike and the Barbell and then a chance to max out your Power Clean!!
Tuesday:
Tuesday, everyone's favourite, heavy back squats! The workout will be an oh my legs and lungs type of feeling!
Wednesday:
Wednesday, we are pressing in the strength, giving you a chance of a 1 Rep Max. Strongman conditioning where the harder you work the more rest you will get!
Thursday:
A twist on a HERO workout where you will only be moving your body weight! Do not let that fool you!
Friday:
Friday will be one for the books! Heavy Barbells combined with some Box Jumps and Wall Walks into an AMRAP of something that will be sure to bring the fire to your legs!
ENGINE
Working on building powerful, resilient legs. Expect a mix of heavy leg-focused strength work designed to improve muscular endurance and replicate race demands.
GYMNASTICS
This Tuesday we're going upside down with handstand holds and handstand push-ups, testing balance, strength, and control. Then, we’ll lock in that overhead power with strength work.
On Thursday, we’ll visit the bar for pull-up progressions! Strict, kipping, and butterfly will appear, followed by lat and core supersets.
HYROX
Working on building powerful, resilient legs. Expect a mix of heavy leg-focused strength work designed to improve muscular endurance and replicate race demands.
MOBILITY
Keeping on that hip mobility, we will work through the same drills as the previous week, but now start upgrading the strengthening drills. Making sure we keep everything locked in place!
PURE STRENGTH
This week in pure strength, we start the week with some weighted push-ups, followed by rest-pause sets on the bench press. On Wednesday, we are progressing the loading on our RDL max set.
WEIGHTLIFTING
This week, we are spending time working on the split jerk technique in weightlifting. Spicy complex of power clean, front squat, jerk. Finishing off with an EMOM power clean. Make sure not to miss out.
It’s going to be an epic “race to the bottom” across a number of industries over the coming months. Brands and businesses are in dire need of business and more importantly cash flow so expect to see some hugely cut prices and what may appear as “amazing deals”.
The health and fitness industry is not exempt as there has been a split reaction to fitness during COVID 19. Some have gone all in and are thirsty for more whilst others have gone all in on the junk food and are desperate for help. Many industries will do well out of COVID 19, the health and fitness industry will be awash with cheaper price points and “career change trainers” over the coming 12 months.
Why not maintain price and give more? This has always been my philosophy. Right now yes there are people that need financial help but there are more people that need more support than ever so lets over deliver to those people. Let's give them so much value that at our normal prices they feel like we are underpaid because the impact is so immense. The answer is simple, its easier to speak to peoples pockets with a price cut than it is to work your ass off and give your clients / customers the true value they need and deserve.
And then we come to the crowd that sadly lost their jobs at the start of COVID 19 and have in 3 months (1 weekend) decided a career change is the biggest learning of COVID 19 so despite most of us spending years getting educated and then time on the gym floor cleaning, helping, asking, learning they have just jumped into the zoo with a brand new insta account and an ad spend! God help us.
Ladies and gentlemen you can, now, more than ever get anything at any price from virtually anyone in any industry. Some of you will choose the lower price point on your health which is natural as you have forgotten that without it you are unable to do all other things in life. My request is super simple, just for a moment stop and think about the true value of your health and then go out and find the coach or company that gives you that value and more, when you find it, pay them what they ask, it will be worth it, it’s your health, without it you become a stat.
Thanks for reading, if I can help you in anyway flick me a mail on ms@innerfight.com
Monday
Time: 5:59pm
Location: InnerFight
Session: LRC Tempo
This week will be dialling into that Tempo effort (7/10 RPE) for 6 mins blocks. You will take a 1 min recovery after each block and repeat the sequence 5x.
Tuesday
Time: 5:59am
Location: Dubai Sports City Sports Park
Session: Track Tuesday
This is your chance to run fast with the wider IFE community and coaches. This week we will be running 400m repeats at 5km pace. After each 400m you get a 25sec rest.
Wednesday
Time: 5:59am & 5:59pm
Location: InnerFight
Session: LRC Intervals
Today we have intervals in the morning and evening. We will be running 800s and 400s. Try to run your 400m efforts slighly faster than you 800m efforts.
Friday
Time: 5:59am
Location: Common Grounds
Session: The Coffee Run
This week we will be doing hill repeats on the canal bridge. Efforts will be short and sharp, working on your power. 10-12X
20secs at 9/10;
2mins walk back to starting point.
WELCOME TO HELLLLL WEEKKKKKK!!!!
Relax. Pack your bags with whatever training kit you own, and come ready for everything we throw at you! It will be wild and hard, but you will get through it! Let's Gooooooo!!!!!
Monday:
We kick the week off with a partner WOD featuring the Assault bike and the Barbell and then a chance to max out your Power Clean!!
Tuesday:
Tuesday, everyone's favourite, heavy back squats! The workout will be an oh my legs and lungs type of feeling!
Wednesday:
Wednesday, we are pressing in the strength, giving you a chance of a 1 Rep Max. Strongman conditioning where the harder you work the more rest you will get!
Thursday:
A twist on a HERO workout where you will only be moving your body weight! Do not let that fool you!
Friday:
Friday will be one for the books! Heavy Barbells combined with some Box Jumps and Wall Walks into an AMRAP of something that will be sure to bring the fire to your legs!
ENGINE
Working on building powerful, resilient legs. Expect a mix of heavy leg-focused strength work designed to improve muscular endurance and replicate race demands.
GYMNASTICS
This Tuesday we're going upside down with handstand holds and handstand push-ups, testing balance, strength, and control. Then, we’ll lock in that overhead power with strength work.
On Thursday, we’ll visit the bar for pull-up progressions! Strict, kipping, and butterfly will appear, followed by lat and core supersets.
HYROX
Working on building powerful, resilient legs. Expect a mix of heavy leg-focused strength work designed to improve muscular endurance and replicate race demands.
MOBILITY
Keeping on that hip mobility, we will work through the same drills as the previous week, but now start upgrading the strengthening drills. Making sure we keep everything locked in place!
PURE STRENGTH
This week in pure strength, we start the week with some weighted push-ups, followed by rest-pause sets on the bench press. On Wednesday, we are progressing the loading on our RDL max set.
WEIGHTLIFTING
This week, we are spending time working on the split jerk technique in weightlifting. Spicy complex of power clean, front squat, jerk. Finishing off with an EMOM power clean. Make sure not to miss out.
Monday Ride
A ride dedicated to group riding skills and some fitness. Coach Rob Foster leads this ride, if you'd like to join email Rob Foster
Start time: 05:59 am
Session Length: 1.5 hour
Location: The Loop Cafe, Bike DXB
Track Tuesday
Our weekly on track speed session! For any level of runner looking to build their run speed, threshold and Vo2max fitness and run with the best running community in Dubai.
Time: 05:59 am
Session Length: 1.5 hour
Location: Dubai Sports City Sports Park
Friday - Coffee Run
Our weekly tempo run. Sessions are built on an RPE scale and accessible to all levels of runner. We start together, run hard then finish together and chat about it over a coffee and breakfast.
Brief time: 05:54 am
Start time: 05:59 am
Start Location: Common Grounds
Saturday - Long Ride
Our weekly endurance ride.
Please email Rob Foster for more details.
Time: 05:59 am
Location: Bottom of the Stick, Al Qudra.
It’s going to be an epic “race to the bottom” across a number of industries over the coming months. Brands and businesses are in dire need of business and more importantly cash flow so expect to see some hugely cut prices and what may appear as “amazing deals”.
The health and fitness industry is not exempt as there has been a split reaction to fitness during COVID 19. Some have gone all in and are thirsty for more whilst others have gone all in on the junk food and are desperate for help. Many industries will do well out of COVID 19, the health and fitness industry will be awash with cheaper price points and “career change trainers” over the coming 12 months.
Why not maintain price and give more? This has always been my philosophy. Right now yes there are people that need financial help but there are more people that need more support than ever so lets over deliver to those people. Let's give them so much value that at our normal prices they feel like we are underpaid because the impact is so immense. The answer is simple, its easier to speak to peoples pockets with a price cut than it is to work your ass off and give your clients / customers the true value they need and deserve.
And then we come to the crowd that sadly lost their jobs at the start of COVID 19 and have in 3 months (1 weekend) decided a career change is the biggest learning of COVID 19 so despite most of us spending years getting educated and then time on the gym floor cleaning, helping, asking, learning they have just jumped into the zoo with a brand new insta account and an ad spend! God help us.
Ladies and gentlemen you can, now, more than ever get anything at any price from virtually anyone in any industry. Some of you will choose the lower price point on your health which is natural as you have forgotten that without it you are unable to do all other things in life. My request is super simple, just for a moment stop and think about the true value of your health and then go out and find the coach or company that gives you that value and more, when you find it, pay them what they ask, it will be worth it, it’s your health, without it you become a stat.
Thanks for reading, if I can help you in anyway flick me a mail on ms@innerfight.com
It’s going to be an epic “race to the bottom” across a number of industries over the coming months. Brands and businesses are in dire need of business and more importantly cash flow so expect to see some hugely cut prices and what may appear as “amazing deals”.
The health and fitness industry is not exempt as there has been a split reaction to fitness during COVID 19. Some have gone all in and are thirsty for more whilst others have gone all in on the junk food and are desperate for help. Many industries will do well out of COVID 19, the health and fitness industry will be awash with cheaper price points and “career change trainers” over the coming 12 months.
Why not maintain price and give more? This has always been my philosophy. Right now yes there are people that need financial help but there are more people that need more support than ever so lets over deliver to those people. Let's give them so much value that at our normal prices they feel like we are underpaid because the impact is so immense. The answer is simple, its easier to speak to peoples pockets with a price cut than it is to work your ass off and give your clients / customers the true value they need and deserve.
And then we come to the crowd that sadly lost their jobs at the start of COVID 19 and have in 3 months (1 weekend) decided a career change is the biggest learning of COVID 19 so despite most of us spending years getting educated and then time on the gym floor cleaning, helping, asking, learning they have just jumped into the zoo with a brand new insta account and an ad spend! God help us.
Ladies and gentlemen you can, now, more than ever get anything at any price from virtually anyone in any industry. Some of you will choose the lower price point on your health which is natural as you have forgotten that without it you are unable to do all other things in life. My request is super simple, just for a moment stop and think about the true value of your health and then go out and find the coach or company that gives you that value and more, when you find it, pay them what they ask, it will be worth it, it’s your health, without it you become a stat.
Thanks for reading, if I can help you in anyway flick me a mail on ms@innerfight.com
One-Hour Workout: Revving Your Swim Engine
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