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Three Years in Studio City
And just like that three years have passed!
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“I remember in 2018 when I first met Kareem and Omar Derbas from Palma Holding here at Olivara. It was just a sandpit, but they shared their vision and said they wanted InnerFight here. I knew it was the right choice for the InnerFight brand, and we could not be happier here.” InnerFight Founder, Marcus Smith.
And just like that three years have passed since the InnerFight community uprooted itself from the depths of Dubai's Al Quoz industrial estate and moved to what has now become its permanent home; Olivara Residences & Park, Studio City.
Founded on the values of Fun, Honesty, Simplicity, Smash Life, Mental Toughness, and Hard Work, InnerFight has evolved into a community that embodies these very ideals.
According to Marcus, “Moving a community 15km across a city as vibrant as Dubai is always going to be a fun challenge. Doing it during a global pandemic apparently takes that challenge to a new level. The last three years have been wild. Our vision remains and our values help us day in and day out. We remain grateful for our friends, members, staff and those members we have not met yet. We will continue to do our best to make you better at life.”
So, it’s only befitting that we commemorate this incredible birthday during what has fast become one of our favourite days of the month; Final Fridays.
Why? Because Final Fridays is a monthly testament to the enduring values that fuel InnerFight’s remarkable journey.
Fun. Otherwise, what’s the point? These past three years have seen members and coaches continue to establish new, lifelong friendships, sharing countless moments of laughter, hard work, strong coffee and perhaps even a few therapeutic tears.
Honesty. If we’re honest with ourselves and each other, we can live more authentically. Moreover, honesty breeds trust, and trust fosters a safe place where we can push our boundaries and thrive.
Simplicity is found within every facet of InnerFight's approach. From workout routines to nutrition advice, InnerFight seeks to simplify the seemingly complex and make fitness an accessible, inclusive and empowering experience for everyone.
Smash Life means exactly that. Go forth and kick ass. Every. Single. Day.
Mental Toughness. What goes on between the ears is always the first battle to be won. Innerfight cultivates mental strength by getting us comfortable with the uncomfortable. In doing so, we can handle anything that life throws our way.
Hard Work. In the gym, at work, within our homes and our social circles, because we get what we put in. It’s a lifelong pursuit that’s always worth the chase.
Whether you’re one of our newest members or an OG, thank you for your unwavering support and friendship. You show us on the daily what it means to have Fun, be Honest, keep it Simple, Smash Life, demonstrate Mental Toughness and do the Hard Work.
We can’t wait to see you on September 1st for the biggest Final Friday to date!
ENGINE
8 min AMRAPS with some different dance moves for Engine this week!
GYMNASTICS
We will go upside down again, but this time with HSPU, followed by pull-up progressions. We will finish with some strength work.
HYROX
This week, we hit Half a Hyrox broken down into intervals, with rest!
MOBILITY
Mobility is Back! We will improve on the positions we need fixing from end-of-year testing. Simple hip & ankle mobility & glute stability/activation were big. With overhead stability being much needed, we will start to focus on this.
PURE STRENGTH
On Monday in Pure Strength, we have banded deadlifts and some Bulgarian split squats. On Wednesday, we hit the banded bench press and progress the loading on this and the banded row.
WEIGHTLIFTING
This week in Weightlifting we are focused on the Hang Snatch, with some snatch balance, a Heavy Snatch complex and some Pulls.
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Monday Ride
A skills and fitness based ride at the BikeDXB track in Dubai. Some simply structured intervals to enhance cycling ability.
Start time: 05:59 am
Session Length: 1.5 hour
Location: The Loop Cafe, Bike DXB
Track Tuesday
Our weekly on track speed session! For any level of runner looking to build their run speed, threshold and Vo2max fitness and run with the best running community in Dubai.
Start time: 05:59 am
Session Length: 1.5 hour
Entrance fee: https://isddubai.com/athletics-venuehire/
Location: https://goo.gl/maps/oomJAa31vKy3hQNG6
Wednesday - Brick Session
A brick session consisting of 60mins of cycling with 20 - 30mins of running. Great for all levels of triathlete.
Start time: 05:59 am
Location : BOTS - https://goo.gl/maps/6AwtJXW8nA45Cy9H8
Friday - Coffee Run
Our weekly tempo run. This run is currently gearing run fitness towards the incoming half marathons. Sessions are built on an RPE scale and accessible to all levels of runner.
Brief time: 05:54 am
Start time: 05:59 am
Start Location: Common Grounds
Saturday - Long Ride
Saturday long ride is usually 100km long or around 3 - 3.5hrs. It's a ride catered for moderate to advanced cyclists. Please reach out to rf@innerfight.com if you have any questions.
Start time: 05:59 am
Session Length: 1.5 hour
Location : BOTS - https://goo.gl/maps/6AwtJXW8nA45Cy9H8
Sunday - DCS Half Marathon
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Monday
Time: 5:59pm
Location: InnerFight
Session: LRC Mobility and Tempo
AM Session:
Please note there is no Morning session this week.
PM Session: This evening we will have our Tempo Run, which will be 8 mins at 7/10 and 3 mins recovery.
x3. Aim to keep a 7/10 effort on each block of work.
Tuesday
Time: 5:59am
Location: https://goo.gl/maps/oomJAa31vKy3hQNG6
Entrance fee: https://isddubai.com/athletics-venuehire/
Session: Track Tuesday
This is your chance to run fast with the wider IFE community and coaches. The session today will be 800m repeats that build in pace.
Wednesday
Time: 5:59am & 5:59pm
Location: InnerFight
Session: LRC Intervals
If you didn't run track, today we have some speed work for you. The session is 100m efforts through the park with a 300m recovery.
Friday
Brief time: 5:54am
Start Time: 5:59am
Location: Common Grounds
Session: The Coffee Run
This week we will be looking to dial into
2mins @ 8RPE, followed 9mins @ 6RPE. Repeating the sequence 3x gives you plenty of opportunity to find your rhythm.
Sunday
Time: 06:00
Session: Dubai Creek
Location: TBC
This week we will be at the DCS 10km and half marathon race. Warm-up location and details will be shared in WhatsApp.
This week at Innerfight, we start working on those overhead squat positions, followed by lunging and rowing in the workout.
On Tuesday, we have some clean and jerk barbell cycling, a pair of short, sharp, classic CrossFit-style workouts, and then some assault
bike intervals. We are back squatting heavily on Wednesday before some tough single leg in the workout. Thursday, we have a nice
gymnastics skill session followed by a partner workout, and on Friday, we finish the week with a Long Therapy WOD!
Monday:
Strength:
Over Head Squats
Conditioning:
Every 4 mins x 5 Complete
10 DB Overhead Alt Reverse Lunges (50/35)
20/15 cal Row
10 DB Overhead Alt Reverse Lunges (50/35)
Tuesday:
Strength:
Complex Power Clean + Push Press + Push Jerk
Conditioning:
15-12-9
Chest to Bar
Power Clean (60/40)
rest 3 mins
21-15-9
Pull Ups
Push Press (45/35kg)
Wednesday:
Strength:
Back Squat
Conditioning:
In a 4 Minute Window with 2mins rest x 4
1 Lap Car Park KB Farmers Carry
10 KB Box Stepovers
15 Burpee to Target
AMRAP
Goblet Squats
Thursday:
Strength:
A) Double Unders
B) Toes to Bar
C) Russian KB Swings
Conditioning:
21 min AMRAP with a Partner
6 Wall walks
30 Deadlift (60/40)
30 Cal Ass bike
30 Cal Ski
Friday:
Strength:
A) Ring Rows
B) Wall Balls + Goblet Wall Sit
Conditioning:
30min AMRAP - 4 movements that when put together make an epic workout!
“I remember in 2018 when I first met Kareem and Omar Derbas from Palma Holding here at Olivara. It was just a sandpit, but they shared their vision and said they wanted InnerFight here. I knew it was the right choice for the InnerFight brand, and we could not be happier here.” InnerFight Founder, Marcus Smith.
And just like that three years have passed since the InnerFight community uprooted itself from the depths of Dubai's Al Quoz industrial estate and moved to what has now become its permanent home; Olivara Residences & Park, Studio City.
Founded on the values of Fun, Honesty, Simplicity, Smash Life, Mental Toughness, and Hard Work, InnerFight has evolved into a community that embodies these very ideals.
According to Marcus, “Moving a community 15km across a city as vibrant as Dubai is always going to be a fun challenge. Doing it during a global pandemic apparently takes that challenge to a new level. The last three years have been wild. Our vision remains and our values help us day in and day out. We remain grateful for our friends, members, staff and those members we have not met yet. We will continue to do our best to make you better at life.”
So, it’s only befitting that we commemorate this incredible birthday during what has fast become one of our favourite days of the month; Final Fridays.
Why? Because Final Fridays is a monthly testament to the enduring values that fuel InnerFight’s remarkable journey.
Fun. Otherwise, what’s the point? These past three years have seen members and coaches continue to establish new, lifelong friendships, sharing countless moments of laughter, hard work, strong coffee and perhaps even a few therapeutic tears.
Honesty. If we’re honest with ourselves and each other, we can live more authentically. Moreover, honesty breeds trust, and trust fosters a safe place where we can push our boundaries and thrive.
Simplicity is found within every facet of InnerFight's approach. From workout routines to nutrition advice, InnerFight seeks to simplify the seemingly complex and make fitness an accessible, inclusive and empowering experience for everyone.
Smash Life means exactly that. Go forth and kick ass. Every. Single. Day.
Mental Toughness. What goes on between the ears is always the first battle to be won. Innerfight cultivates mental strength by getting us comfortable with the uncomfortable. In doing so, we can handle anything that life throws our way.
Hard Work. In the gym, at work, within our homes and our social circles, because we get what we put in. It’s a lifelong pursuit that’s always worth the chase.
Whether you’re one of our newest members or an OG, thank you for your unwavering support and friendship. You show us on the daily what it means to have Fun, be Honest, keep it Simple, Smash Life, demonstrate Mental Toughness and do the Hard Work.
We can’t wait to see you on September 1st for the biggest Final Friday to date!
Monday Ride
A skills and fitness based ride at the BikeDXB track in Dubai. Some simply structured intervals to enhance cycling ability.
Start time: 05:59 am
Session Length: 1.5 hour
Location: The Loop Cafe, Bike DXB
Track Tuesday
Our weekly on track speed session! For any level of runner looking to build their run speed, threshold and Vo2max fitness and run with the best running community in Dubai.
Start time: 05:59 am
Session Length: 1.5 hour
Entrance fee: https://isddubai.com/athletics-venuehire/
Location: https://goo.gl/maps/oomJAa31vKy3hQNG6
Wednesday - Brick Session
A brick session consisting of 60mins of cycling with 20 - 30mins of running. Great for all levels of triathlete.
Start time: 05:59 am
Location : BOTS - https://goo.gl/maps/6AwtJXW8nA45Cy9H8
Friday - Coffee Run
Our weekly tempo run. This run is currently gearing run fitness towards the incoming half marathons. Sessions are built on an RPE scale and accessible to all levels of runner.
Brief time: 05:54 am
Start time: 05:59 am
Start Location: Common Grounds
Saturday - Long Ride
Saturday long ride is usually 100km long or around 3 - 3.5hrs. It's a ride catered for moderate to advanced cyclists. Please reach out to rf@innerfight.com if you have any questions.
Start time: 05:59 am
Session Length: 1.5 hour
Location : BOTS - https://goo.gl/maps/6AwtJXW8nA45Cy9H8
Sunday - DCS Half Marathon
Monday
Time: 5:59pm
Location: InnerFight
Session: LRC Mobility and Tempo
AM Session:
Please note there is no Morning session this week.
PM Session: This evening we will have our Tempo Run, which will be 8 mins at 7/10 and 3 mins recovery.
x3. Aim to keep a 7/10 effort on each block of work.
Tuesday
Time: 5:59am
Location: https://goo.gl/maps/oomJAa31vKy3hQNG6
Entrance fee: https://isddubai.com/athletics-venuehire/
Session: Track Tuesday
This is your chance to run fast with the wider IFE community and coaches. The session today will be 800m repeats that build in pace.
Wednesday
Time: 5:59am & 5:59pm
Location: InnerFight
Session: LRC Intervals
If you didn't run track, today we have some speed work for you. The session is 100m efforts through the park with a 300m recovery.
Friday
Brief time: 5:54am
Start Time: 5:59am
Location: Common Grounds
Session: The Coffee Run
This week we will be looking to dial into
2mins @ 8RPE, followed 9mins @ 6RPE. Repeating the sequence 3x gives you plenty of opportunity to find your rhythm.
Sunday
Time: 06:00
Session: Dubai Creek
Location: TBC
This week we will be at the DCS 10km and half marathon race. Warm-up location and details will be shared in WhatsApp.
This week at Innerfight, we start working on those overhead squat positions, followed by lunging and rowing in the workout.
On Tuesday, we have some clean and jerk barbell cycling, a pair of short, sharp, classic CrossFit-style workouts, and then some assault
bike intervals. We are back squatting heavily on Wednesday before some tough single leg in the workout. Thursday, we have a nice
gymnastics skill session followed by a partner workout, and on Friday, we finish the week with a Long Therapy WOD!
Monday:
Strength:
Over Head Squats
Conditioning:
Every 4 mins x 5 Complete
10 DB Overhead Alt Reverse Lunges (50/35)
20/15 cal Row
10 DB Overhead Alt Reverse Lunges (50/35)
Tuesday:
Strength:
Complex Power Clean + Push Press + Push Jerk
Conditioning:
15-12-9
Chest to Bar
Power Clean (60/40)
rest 3 mins
21-15-9
Pull Ups
Push Press (45/35kg)
Wednesday:
Strength:
Back Squat
Conditioning:
In a 4 Minute Window with 2mins rest x 4
1 Lap Car Park KB Farmers Carry
10 KB Box Stepovers
15 Burpee to Target
AMRAP
Goblet Squats
Thursday:
Strength:
A) Double Unders
B) Toes to Bar
C) Russian KB Swings
Conditioning:
21 min AMRAP with a Partner
6 Wall walks
30 Deadlift (60/40)
30 Cal Ass bike
30 Cal Ski
Friday:
Strength:
A) Ring Rows
B) Wall Balls + Goblet Wall Sit
Conditioning:
30min AMRAP - 4 movements that when put together make an epic workout!
ENGINE
8 min AMRAPS with some different dance moves for Engine this week!
GYMNASTICS
We will go upside down again, but this time with HSPU, followed by pull-up progressions. We will finish with some strength work.
HYROX
This week, we hit Half a Hyrox broken down into intervals, with rest!
MOBILITY
Mobility is Back! We will improve on the positions we need fixing from end-of-year testing. Simple hip & ankle mobility & glute stability/activation were big. With overhead stability being much needed, we will start to focus on this.
PURE STRENGTH
On Monday in Pure Strength, we have banded deadlifts and some Bulgarian split squats. On Wednesday, we hit the banded bench press and progress the loading on this and the banded row.
WEIGHTLIFTING
This week in Weightlifting we are focused on the Hang Snatch, with some snatch balance, a Heavy Snatch complex and some Pulls.
“I remember in 2018 when I first met Kareem and Omar Derbas from Palma Holding here at Olivara. It was just a sandpit, but they shared their vision and said they wanted InnerFight here. I knew it was the right choice for the InnerFight brand, and we could not be happier here.” InnerFight Founder, Marcus Smith.
And just like that three years have passed since the InnerFight community uprooted itself from the depths of Dubai's Al Quoz industrial estate and moved to what has now become its permanent home; Olivara Residences & Park, Studio City.
Founded on the values of Fun, Honesty, Simplicity, Smash Life, Mental Toughness, and Hard Work, InnerFight has evolved into a community that embodies these very ideals.
According to Marcus, “Moving a community 15km across a city as vibrant as Dubai is always going to be a fun challenge. Doing it during a global pandemic apparently takes that challenge to a new level. The last three years have been wild. Our vision remains and our values help us day in and day out. We remain grateful for our friends, members, staff and those members we have not met yet. We will continue to do our best to make you better at life.”
So, it’s only befitting that we commemorate this incredible birthday during what has fast become one of our favourite days of the month; Final Fridays.
Why? Because Final Fridays is a monthly testament to the enduring values that fuel InnerFight’s remarkable journey.
Fun. Otherwise, what’s the point? These past three years have seen members and coaches continue to establish new, lifelong friendships, sharing countless moments of laughter, hard work, strong coffee and perhaps even a few therapeutic tears.
Honesty. If we’re honest with ourselves and each other, we can live more authentically. Moreover, honesty breeds trust, and trust fosters a safe place where we can push our boundaries and thrive.
Simplicity is found within every facet of InnerFight's approach. From workout routines to nutrition advice, InnerFight seeks to simplify the seemingly complex and make fitness an accessible, inclusive and empowering experience for everyone.
Smash Life means exactly that. Go forth and kick ass. Every. Single. Day.
Mental Toughness. What goes on between the ears is always the first battle to be won. Innerfight cultivates mental strength by getting us comfortable with the uncomfortable. In doing so, we can handle anything that life throws our way.
Hard Work. In the gym, at work, within our homes and our social circles, because we get what we put in. It’s a lifelong pursuit that’s always worth the chase.
Whether you’re one of our newest members or an OG, thank you for your unwavering support and friendship. You show us on the daily what it means to have Fun, be Honest, keep it Simple, Smash Life, demonstrate Mental Toughness and do the Hard Work.
We can’t wait to see you on September 1st for the biggest Final Friday to date!
Monday
Time: 5:59pm
Location: InnerFight
Session: LRC Mobility and Tempo
AM Session:
Please note there is no Morning session this week.
PM Session: This evening we will have our Tempo Run, which will be 8 mins at 7/10 and 3 mins recovery.
x3. Aim to keep a 7/10 effort on each block of work.
Tuesday
Time: 5:59am
Location: https://goo.gl/maps/oomJAa31vKy3hQNG6
Entrance fee: https://isddubai.com/athletics-venuehire/
Session: Track Tuesday
This is your chance to run fast with the wider IFE community and coaches. The session today will be 800m repeats that build in pace.
Wednesday
Time: 5:59am & 5:59pm
Location: InnerFight
Session: LRC Intervals
If you didn't run track, today we have some speed work for you. The session is 100m efforts through the park with a 300m recovery.
Friday
Brief time: 5:54am
Start Time: 5:59am
Location: Common Grounds
Session: The Coffee Run
This week we will be looking to dial into
2mins @ 8RPE, followed 9mins @ 6RPE. Repeating the sequence 3x gives you plenty of opportunity to find your rhythm.
Sunday
Time: 06:00
Session: Dubai Creek
Location: TBC
This week we will be at the DCS 10km and half marathon race. Warm-up location and details will be shared in WhatsApp.
This week at Innerfight, we start working on those overhead squat positions, followed by lunging and rowing in the workout.
On Tuesday, we have some clean and jerk barbell cycling, a pair of short, sharp, classic CrossFit-style workouts, and then some assault
bike intervals. We are back squatting heavily on Wednesday before some tough single leg in the workout. Thursday, we have a nice
gymnastics skill session followed by a partner workout, and on Friday, we finish the week with a Long Therapy WOD!
Monday:
Strength:
Over Head Squats
Conditioning:
Every 4 mins x 5 Complete
10 DB Overhead Alt Reverse Lunges (50/35)
20/15 cal Row
10 DB Overhead Alt Reverse Lunges (50/35)
Tuesday:
Strength:
Complex Power Clean + Push Press + Push Jerk
Conditioning:
15-12-9
Chest to Bar
Power Clean (60/40)
rest 3 mins
21-15-9
Pull Ups
Push Press (45/35kg)
Wednesday:
Strength:
Back Squat
Conditioning:
In a 4 Minute Window with 2mins rest x 4
1 Lap Car Park KB Farmers Carry
10 KB Box Stepovers
15 Burpee to Target
AMRAP
Goblet Squats
Thursday:
Strength:
A) Double Unders
B) Toes to Bar
C) Russian KB Swings
Conditioning:
21 min AMRAP with a Partner
6 Wall walks
30 Deadlift (60/40)
30 Cal Ass bike
30 Cal Ski
Friday:
Strength:
A) Ring Rows
B) Wall Balls + Goblet Wall Sit
Conditioning:
30min AMRAP - 4 movements that when put together make an epic workout!
ENGINE
8 min AMRAPS with some different dance moves for Engine this week!
GYMNASTICS
We will go upside down again, but this time with HSPU, followed by pull-up progressions. We will finish with some strength work.
HYROX
This week, we hit Half a Hyrox broken down into intervals, with rest!
MOBILITY
Mobility is Back! We will improve on the positions we need fixing from end-of-year testing. Simple hip & ankle mobility & glute stability/activation were big. With overhead stability being much needed, we will start to focus on this.
PURE STRENGTH
On Monday in Pure Strength, we have banded deadlifts and some Bulgarian split squats. On Wednesday, we hit the banded bench press and progress the loading on this and the banded row.
WEIGHTLIFTING
This week in Weightlifting we are focused on the Hang Snatch, with some snatch balance, a Heavy Snatch complex and some Pulls.
Monday Ride
A skills and fitness based ride at the BikeDXB track in Dubai. Some simply structured intervals to enhance cycling ability.
Start time: 05:59 am
Session Length: 1.5 hour
Location: The Loop Cafe, Bike DXB
Track Tuesday
Our weekly on track speed session! For any level of runner looking to build their run speed, threshold and Vo2max fitness and run with the best running community in Dubai.
Start time: 05:59 am
Session Length: 1.5 hour
Entrance fee: https://isddubai.com/athletics-venuehire/
Location: https://goo.gl/maps/oomJAa31vKy3hQNG6
Wednesday - Brick Session
A brick session consisting of 60mins of cycling with 20 - 30mins of running. Great for all levels of triathlete.
Start time: 05:59 am
Location : BOTS - https://goo.gl/maps/6AwtJXW8nA45Cy9H8
Friday - Coffee Run
Our weekly tempo run. This run is currently gearing run fitness towards the incoming half marathons. Sessions are built on an RPE scale and accessible to all levels of runner.
Brief time: 05:54 am
Start time: 05:59 am
Start Location: Common Grounds
Saturday - Long Ride
Saturday long ride is usually 100km long or around 3 - 3.5hrs. It's a ride catered for moderate to advanced cyclists. Please reach out to rf@innerfight.com if you have any questions.
Start time: 05:59 am
Session Length: 1.5 hour
Location : BOTS - https://goo.gl/maps/6AwtJXW8nA45Cy9H8
Sunday - DCS Half Marathon
“I remember in 2018 when I first met Kareem and Omar Derbas from Palma Holding here at Olivara. It was just a sandpit, but they shared their vision and said they wanted InnerFight here. I knew it was the right choice for the InnerFight brand, and we could not be happier here.” InnerFight Founder, Marcus Smith.
And just like that three years have passed since the InnerFight community uprooted itself from the depths of Dubai's Al Quoz industrial estate and moved to what has now become its permanent home; Olivara Residences & Park, Studio City.
Founded on the values of Fun, Honesty, Simplicity, Smash Life, Mental Toughness, and Hard Work, InnerFight has evolved into a community that embodies these very ideals.
According to Marcus, “Moving a community 15km across a city as vibrant as Dubai is always going to be a fun challenge. Doing it during a global pandemic apparently takes that challenge to a new level. The last three years have been wild. Our vision remains and our values help us day in and day out. We remain grateful for our friends, members, staff and those members we have not met yet. We will continue to do our best to make you better at life.”
So, it’s only befitting that we commemorate this incredible birthday during what has fast become one of our favourite days of the month; Final Fridays.
Why? Because Final Fridays is a monthly testament to the enduring values that fuel InnerFight’s remarkable journey.
Fun. Otherwise, what’s the point? These past three years have seen members and coaches continue to establish new, lifelong friendships, sharing countless moments of laughter, hard work, strong coffee and perhaps even a few therapeutic tears.
Honesty. If we’re honest with ourselves and each other, we can live more authentically. Moreover, honesty breeds trust, and trust fosters a safe place where we can push our boundaries and thrive.
Simplicity is found within every facet of InnerFight's approach. From workout routines to nutrition advice, InnerFight seeks to simplify the seemingly complex and make fitness an accessible, inclusive and empowering experience for everyone.
Smash Life means exactly that. Go forth and kick ass. Every. Single. Day.
Mental Toughness. What goes on between the ears is always the first battle to be won. Innerfight cultivates mental strength by getting us comfortable with the uncomfortable. In doing so, we can handle anything that life throws our way.
Hard Work. In the gym, at work, within our homes and our social circles, because we get what we put in. It’s a lifelong pursuit that’s always worth the chase.
Whether you’re one of our newest members or an OG, thank you for your unwavering support and friendship. You show us on the daily what it means to have Fun, be Honest, keep it Simple, Smash Life, demonstrate Mental Toughness and do the Hard Work.
We can’t wait to see you on September 1st for the biggest Final Friday to date!
“I remember in 2018 when I first met Kareem and Omar Derbas from Palma Holding here at Olivara. It was just a sandpit, but they shared their vision and said they wanted InnerFight here. I knew it was the right choice for the InnerFight brand, and we could not be happier here.” InnerFight Founder, Marcus Smith.
And just like that three years have passed since the InnerFight community uprooted itself from the depths of Dubai's Al Quoz industrial estate and moved to what has now become its permanent home; Olivara Residences & Park, Studio City.
Founded on the values of Fun, Honesty, Simplicity, Smash Life, Mental Toughness, and Hard Work, InnerFight has evolved into a community that embodies these very ideals.
According to Marcus, “Moving a community 15km across a city as vibrant as Dubai is always going to be a fun challenge. Doing it during a global pandemic apparently takes that challenge to a new level. The last three years have been wild. Our vision remains and our values help us day in and day out. We remain grateful for our friends, members, staff and those members we have not met yet. We will continue to do our best to make you better at life.”
So, it’s only befitting that we commemorate this incredible birthday during what has fast become one of our favourite days of the month; Final Fridays.
Why? Because Final Fridays is a monthly testament to the enduring values that fuel InnerFight’s remarkable journey.
Fun. Otherwise, what’s the point? These past three years have seen members and coaches continue to establish new, lifelong friendships, sharing countless moments of laughter, hard work, strong coffee and perhaps even a few therapeutic tears.
Honesty. If we’re honest with ourselves and each other, we can live more authentically. Moreover, honesty breeds trust, and trust fosters a safe place where we can push our boundaries and thrive.
Simplicity is found within every facet of InnerFight's approach. From workout routines to nutrition advice, InnerFight seeks to simplify the seemingly complex and make fitness an accessible, inclusive and empowering experience for everyone.
Smash Life means exactly that. Go forth and kick ass. Every. Single. Day.
Mental Toughness. What goes on between the ears is always the first battle to be won. Innerfight cultivates mental strength by getting us comfortable with the uncomfortable. In doing so, we can handle anything that life throws our way.
Hard Work. In the gym, at work, within our homes and our social circles, because we get what we put in. It’s a lifelong pursuit that’s always worth the chase.
Whether you’re one of our newest members or an OG, thank you for your unwavering support and friendship. You show us on the daily what it means to have Fun, be Honest, keep it Simple, Smash Life, demonstrate Mental Toughness and do the Hard Work.
We can’t wait to see you on September 1st for the biggest Final Friday to date!
One-Hour Workout: Revving Your Swim Engine
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