The Elite Endurance of Corporate Athletes

The world of endurance never ceases to amaze me in so many ways. Endurance is not just "athletes" running marathons and the likes. Endurance spans far wider than that. The "corporate athlete" has always been one I have kept a close eye on. The outright "endurance" of the two may be far closer than we think.
The Endurance of Traditional Athletes
An athlete spends months preparing to summit Everest and on the final push can spend up to or over 12 hours just reaching the peak. They then have to do the route in reverse taking the "awake and under strain" time easily over 24 hours. Their result is celebrated as an incredible feat of human endurance. Along the way they have made huge sacrifices on many levels, two key ones, relationships and their health.
Other athletes complete ultra marathons or Ironman distance triathlons, ranging from 8 to 114 hours of physical labour solely on the event day. Before reaching the start line, they have made a number of choices which again may have some negative effects in other areas of their lives and on their health.

In 2022 I had the opportunity to coach an athlete to run 6.7km every hour for 89 consecutive hours. Forget about the training, the sleep deprivation and nutrition alone during those 89 hours took over 8 weeks to recover from.
Before reaching the start line the athlete made a number of choices, which again may have some negative effects in other areas of his life and on his health. We celebrated his feat of human endurance.
The Unsung Endurance of Corporate Athletes
When the world of athletic endurance meets that of social media, we see these achievements celebrated with only the cynical questioning the fall out. I do not recall such posts or celebrations for the corporate athlete that has worked a 90-hour week or pulled an "all-nighter" to get a business deal across the line or a court case prepared for a hearing. The athlete normally has recovery time away from their sport after big events. The corporate athlete normally is expected to be at the office at 9am on Monday morning ready to go again.
The Shared Challenges
The fall out is the same. For each athlete when it comes to sacrifices and negative impacts on their health. Some manage it others do not. In sport "longevity" is being spoken about more and more which is a huge positive. My primary goal for my athletes is that they are able to do these things that make them happy for a number of years. My primary goal for my corporate athletes is the same.
The considerations have to be the same. Perhaps heavier when it comes to the corporate athlete. It is very clear that they possess and continue to train and test a phenomenal level of endurance. Those who do not get help along the way, that do not periodize their work load and address their intensity, just like athlete who ignore the basics "burn out" early. They never really "make it". It does not need to be that way, with the right approach both athletes can continue to achieve great things in their chosen endeavours be it sport or business.
Every Human is an Athlete
I have long believed every human is an athlete, we just perform in different arenas. I feel that the sooner we are ready to accept this then the sooner we can deploy a high-performance mindset to the arena that we are performing in.
The Path Forward
With the right approach, both traditional and corporate athletes can continue to achieve great things in their chosen endeavours. This involves:
- Seeking help and guidance
- Periodizing workload
- Addressing intensity
- Focusing on the basics of health and recovery
By treating corporate performance with the same respect and strategic approach as athletic performance, we can celebrate and support the incredible endurance of all types of athletes.
Fun - Honesty - Simplicity - Smash Life - MENTAL TOUGHNESS - Hard Work

ENGINE
Working on building powerful, resilient legs. Expect a mix of heavy leg-focused strength work designed to improve muscular endurance and replicate race demands.
GYMNASTICS
This Tuesday we're going upside down with handstand holds and handstand push-ups, testing balance, strength, and control. Then, we’ll lock in that overhead power with strength work.
On Thursday, we’ll visit the bar for pull-up progressions! Strict, kipping, and butterfly will appear, followed by lat and core supersets.
HYROX
Working on building powerful, resilient legs. Expect a mix of heavy leg-focused strength work designed to improve muscular endurance and replicate race demands.
MOBILITY
Keeping on that hip mobility, we will work through the same drills as the previous week, but now start upgrading the strengthening drills. Making sure we keep everything locked in place!
PURE STRENGTH
This week in pure strength, we start the week with some weighted push-ups, followed by rest-pause sets on the bench press. On Wednesday, we are progressing the loading on our RDL max set.
WEIGHTLIFTING
This week, we are spending time working on the split jerk technique in weightlifting. Spicy complex of power clean, front squat, jerk. Finishing off with an EMOM power clean. Make sure not to miss out.

Monday Ride
A ride dedicated to group riding skills and some fitness. Coach Rob Foster leads this ride, if you'd like to join email Rob Foster
Start time: 05:59 am
Session Length: 1.5 hour
Location: The Loop Cafe, Bike DXB
Track Tuesday
Our weekly on track speed session! For any level of runner looking to build their run speed, threshold and Vo2max fitness and run with the best running community in Dubai.
Time: 05:59 am
Session Length: 1.5 hour
Location: Dubai Sports City Sports Park
Friday - Coffee Run
Our weekly tempo run. Sessions are built on an RPE scale and accessible to all levels of runner. We start together, run hard then finish together and chat about it over a coffee and breakfast.
Brief time: 05:54 am
Start time: 05:59 am
Start Location: Common Grounds
Saturday - Long Ride
Our weekly endurance ride.
Please email Rob Foster for more details.
Time: 05:59 am
Location: Bottom of the Stick, Al Qudra.

Monday
Time: 5:59pm
Location: InnerFight
Session: LRC Tempo
This week will be dialling into that Tempo effort (7/10 RPE) for 6 mins blocks. You will take a 1 min recovery after each block and repeat the sequence 5x.
Tuesday
Time: 5:59am
Location: Dubai Sports City Sports Park
Session: Track Tuesday
This is your chance to run fast with the wider IFE community and coaches. This week we will be running 400m repeats at 5km pace. After each 400m you get a 25sec rest.
Wednesday
Time: 5:59am & 5:59pm
Location: InnerFight
Session: LRC Intervals
Today we have intervals in the morning and evening. We will be running 800s and 400s. Try to run your 400m efforts slighly faster than you 800m efforts.
Friday
Time: 5:59am
Location: Common Grounds
Session: The Coffee Run
This week we will be doing hill repeats on the canal bridge. Efforts will be short and sharp, working on your power. 10-12X
20secs at 9/10;
2mins walk back to starting point.

WELCOME TO HELLLLL WEEKKKKKK!!!!
Relax. Pack your bags with whatever training kit you own, and come ready for everything we throw at you! It will be wild and hard, but you will get through it! Let's Gooooooo!!!!!
Monday:
We kick the week off with a partner WOD featuring the Assault bike and the Barbell and then a chance to max out your Power Clean!!
Tuesday:
Tuesday, everyone's favourite, heavy back squats! The workout will be an oh my legs and lungs type of feeling!
Wednesday:
Wednesday, we are pressing in the strength, giving you a chance of a 1 Rep Max. Strongman conditioning where the harder you work the more rest you will get!
Thursday:
A twist on a HERO workout where you will only be moving your body weight! Do not let that fool you!
Friday:
Friday will be one for the books! Heavy Barbells combined with some Box Jumps and Wall Walks into an AMRAP of something that will be sure to bring the fire to your legs!

The world of endurance never ceases to amaze me in so many ways. Endurance is not just "athletes" running marathons and the likes. Endurance spans far wider than that. The "corporate athlete" has always been one I have kept a close eye on. The outright "endurance" of the two may be far closer than we think.
The Endurance of Traditional Athletes
An athlete spends months preparing to summit Everest and on the final push can spend up to or over 12 hours just reaching the peak. They then have to do the route in reverse taking the "awake and under strain" time easily over 24 hours. Their result is celebrated as an incredible feat of human endurance. Along the way they have made huge sacrifices on many levels, two key ones, relationships and their health.
Other athletes complete ultra marathons or Ironman distance triathlons, ranging from 8 to 114 hours of physical labour solely on the event day. Before reaching the start line, they have made a number of choices which again may have some negative effects in other areas of their lives and on their health.

In 2022 I had the opportunity to coach an athlete to run 6.7km every hour for 89 consecutive hours. Forget about the training, the sleep deprivation and nutrition alone during those 89 hours took over 8 weeks to recover from.
Before reaching the start line the athlete made a number of choices, which again may have some negative effects in other areas of his life and on his health. We celebrated his feat of human endurance.
The Unsung Endurance of Corporate Athletes
When the world of athletic endurance meets that of social media, we see these achievements celebrated with only the cynical questioning the fall out. I do not recall such posts or celebrations for the corporate athlete that has worked a 90-hour week or pulled an "all-nighter" to get a business deal across the line or a court case prepared for a hearing. The athlete normally has recovery time away from their sport after big events. The corporate athlete normally is expected to be at the office at 9am on Monday morning ready to go again.
The Shared Challenges
The fall out is the same. For each athlete when it comes to sacrifices and negative impacts on their health. Some manage it others do not. In sport "longevity" is being spoken about more and more which is a huge positive. My primary goal for my athletes is that they are able to do these things that make them happy for a number of years. My primary goal for my corporate athletes is the same.
The considerations have to be the same. Perhaps heavier when it comes to the corporate athlete. It is very clear that they possess and continue to train and test a phenomenal level of endurance. Those who do not get help along the way, that do not periodize their work load and address their intensity, just like athlete who ignore the basics "burn out" early. They never really "make it". It does not need to be that way, with the right approach both athletes can continue to achieve great things in their chosen endeavours be it sport or business.
Every Human is an Athlete
I have long believed every human is an athlete, we just perform in different arenas. I feel that the sooner we are ready to accept this then the sooner we can deploy a high-performance mindset to the arena that we are performing in.
The Path Forward
With the right approach, both traditional and corporate athletes can continue to achieve great things in their chosen endeavours. This involves:
- Seeking help and guidance
- Periodizing workload
- Addressing intensity
- Focusing on the basics of health and recovery
By treating corporate performance with the same respect and strategic approach as athletic performance, we can celebrate and support the incredible endurance of all types of athletes.
Fun - Honesty - Simplicity - Smash Life - MENTAL TOUGHNESS - Hard Work

Monday Ride
A ride dedicated to group riding skills and some fitness. Coach Rob Foster leads this ride, if you'd like to join email Rob Foster
Start time: 05:59 am
Session Length: 1.5 hour
Location: The Loop Cafe, Bike DXB
Track Tuesday
Our weekly on track speed session! For any level of runner looking to build their run speed, threshold and Vo2max fitness and run with the best running community in Dubai.
Time: 05:59 am
Session Length: 1.5 hour
Location: Dubai Sports City Sports Park
Friday - Coffee Run
Our weekly tempo run. Sessions are built on an RPE scale and accessible to all levels of runner. We start together, run hard then finish together and chat about it over a coffee and breakfast.
Brief time: 05:54 am
Start time: 05:59 am
Start Location: Common Grounds
Saturday - Long Ride
Our weekly endurance ride.
Please email Rob Foster for more details.
Time: 05:59 am
Location: Bottom of the Stick, Al Qudra.

Monday
Time: 5:59pm
Location: InnerFight
Session: LRC Tempo
This week will be dialling into that Tempo effort (7/10 RPE) for 6 mins blocks. You will take a 1 min recovery after each block and repeat the sequence 5x.
Tuesday
Time: 5:59am
Location: Dubai Sports City Sports Park
Session: Track Tuesday
This is your chance to run fast with the wider IFE community and coaches. This week we will be running 400m repeats at 5km pace. After each 400m you get a 25sec rest.
Wednesday
Time: 5:59am & 5:59pm
Location: InnerFight
Session: LRC Intervals
Today we have intervals in the morning and evening. We will be running 800s and 400s. Try to run your 400m efforts slighly faster than you 800m efforts.
Friday
Time: 5:59am
Location: Common Grounds
Session: The Coffee Run
This week we will be doing hill repeats on the canal bridge. Efforts will be short and sharp, working on your power. 10-12X
20secs at 9/10;
2mins walk back to starting point.

WELCOME TO HELLLLL WEEKKKKKK!!!!
Relax. Pack your bags with whatever training kit you own, and come ready for everything we throw at you! It will be wild and hard, but you will get through it! Let's Gooooooo!!!!!
Monday:
We kick the week off with a partner WOD featuring the Assault bike and the Barbell and then a chance to max out your Power Clean!!
Tuesday:
Tuesday, everyone's favourite, heavy back squats! The workout will be an oh my legs and lungs type of feeling!
Wednesday:
Wednesday, we are pressing in the strength, giving you a chance of a 1 Rep Max. Strongman conditioning where the harder you work the more rest you will get!
Thursday:
A twist on a HERO workout where you will only be moving your body weight! Do not let that fool you!
Friday:
Friday will be one for the books! Heavy Barbells combined with some Box Jumps and Wall Walks into an AMRAP of something that will be sure to bring the fire to your legs!

ENGINE
Working on building powerful, resilient legs. Expect a mix of heavy leg-focused strength work designed to improve muscular endurance and replicate race demands.
GYMNASTICS
This Tuesday we're going upside down with handstand holds and handstand push-ups, testing balance, strength, and control. Then, we’ll lock in that overhead power with strength work.
On Thursday, we’ll visit the bar for pull-up progressions! Strict, kipping, and butterfly will appear, followed by lat and core supersets.
HYROX
Working on building powerful, resilient legs. Expect a mix of heavy leg-focused strength work designed to improve muscular endurance and replicate race demands.
MOBILITY
Keeping on that hip mobility, we will work through the same drills as the previous week, but now start upgrading the strengthening drills. Making sure we keep everything locked in place!
PURE STRENGTH
This week in pure strength, we start the week with some weighted push-ups, followed by rest-pause sets on the bench press. On Wednesday, we are progressing the loading on our RDL max set.
WEIGHTLIFTING
This week, we are spending time working on the split jerk technique in weightlifting. Spicy complex of power clean, front squat, jerk. Finishing off with an EMOM power clean. Make sure not to miss out.

The world of endurance never ceases to amaze me in so many ways. Endurance is not just "athletes" running marathons and the likes. Endurance spans far wider than that. The "corporate athlete" has always been one I have kept a close eye on. The outright "endurance" of the two may be far closer than we think.
The Endurance of Traditional Athletes
An athlete spends months preparing to summit Everest and on the final push can spend up to or over 12 hours just reaching the peak. They then have to do the route in reverse taking the "awake and under strain" time easily over 24 hours. Their result is celebrated as an incredible feat of human endurance. Along the way they have made huge sacrifices on many levels, two key ones, relationships and their health.
Other athletes complete ultra marathons or Ironman distance triathlons, ranging from 8 to 114 hours of physical labour solely on the event day. Before reaching the start line, they have made a number of choices which again may have some negative effects in other areas of their lives and on their health.

In 2022 I had the opportunity to coach an athlete to run 6.7km every hour for 89 consecutive hours. Forget about the training, the sleep deprivation and nutrition alone during those 89 hours took over 8 weeks to recover from.
Before reaching the start line the athlete made a number of choices, which again may have some negative effects in other areas of his life and on his health. We celebrated his feat of human endurance.
The Unsung Endurance of Corporate Athletes
When the world of athletic endurance meets that of social media, we see these achievements celebrated with only the cynical questioning the fall out. I do not recall such posts or celebrations for the corporate athlete that has worked a 90-hour week or pulled an "all-nighter" to get a business deal across the line or a court case prepared for a hearing. The athlete normally has recovery time away from their sport after big events. The corporate athlete normally is expected to be at the office at 9am on Monday morning ready to go again.
The Shared Challenges
The fall out is the same. For each athlete when it comes to sacrifices and negative impacts on their health. Some manage it others do not. In sport "longevity" is being spoken about more and more which is a huge positive. My primary goal for my athletes is that they are able to do these things that make them happy for a number of years. My primary goal for my corporate athletes is the same.
The considerations have to be the same. Perhaps heavier when it comes to the corporate athlete. It is very clear that they possess and continue to train and test a phenomenal level of endurance. Those who do not get help along the way, that do not periodize their work load and address their intensity, just like athlete who ignore the basics "burn out" early. They never really "make it". It does not need to be that way, with the right approach both athletes can continue to achieve great things in their chosen endeavours be it sport or business.
Every Human is an Athlete
I have long believed every human is an athlete, we just perform in different arenas. I feel that the sooner we are ready to accept this then the sooner we can deploy a high-performance mindset to the arena that we are performing in.
The Path Forward
With the right approach, both traditional and corporate athletes can continue to achieve great things in their chosen endeavours. This involves:
- Seeking help and guidance
- Periodizing workload
- Addressing intensity
- Focusing on the basics of health and recovery
By treating corporate performance with the same respect and strategic approach as athletic performance, we can celebrate and support the incredible endurance of all types of athletes.
Fun - Honesty - Simplicity - Smash Life - MENTAL TOUGHNESS - Hard Work

Monday
Time: 5:59pm
Location: InnerFight
Session: LRC Tempo
This week will be dialling into that Tempo effort (7/10 RPE) for 6 mins blocks. You will take a 1 min recovery after each block and repeat the sequence 5x.
Tuesday
Time: 5:59am
Location: Dubai Sports City Sports Park
Session: Track Tuesday
This is your chance to run fast with the wider IFE community and coaches. This week we will be running 400m repeats at 5km pace. After each 400m you get a 25sec rest.
Wednesday
Time: 5:59am & 5:59pm
Location: InnerFight
Session: LRC Intervals
Today we have intervals in the morning and evening. We will be running 800s and 400s. Try to run your 400m efforts slighly faster than you 800m efforts.
Friday
Time: 5:59am
Location: Common Grounds
Session: The Coffee Run
This week we will be doing hill repeats on the canal bridge. Efforts will be short and sharp, working on your power. 10-12X
20secs at 9/10;
2mins walk back to starting point.

WELCOME TO HELLLLL WEEKKKKKK!!!!
Relax. Pack your bags with whatever training kit you own, and come ready for everything we throw at you! It will be wild and hard, but you will get through it! Let's Gooooooo!!!!!
Monday:
We kick the week off with a partner WOD featuring the Assault bike and the Barbell and then a chance to max out your Power Clean!!
Tuesday:
Tuesday, everyone's favourite, heavy back squats! The workout will be an oh my legs and lungs type of feeling!
Wednesday:
Wednesday, we are pressing in the strength, giving you a chance of a 1 Rep Max. Strongman conditioning where the harder you work the more rest you will get!
Thursday:
A twist on a HERO workout where you will only be moving your body weight! Do not let that fool you!
Friday:
Friday will be one for the books! Heavy Barbells combined with some Box Jumps and Wall Walks into an AMRAP of something that will be sure to bring the fire to your legs!

ENGINE
Working on building powerful, resilient legs. Expect a mix of heavy leg-focused strength work designed to improve muscular endurance and replicate race demands.
GYMNASTICS
This Tuesday we're going upside down with handstand holds and handstand push-ups, testing balance, strength, and control. Then, we’ll lock in that overhead power with strength work.
On Thursday, we’ll visit the bar for pull-up progressions! Strict, kipping, and butterfly will appear, followed by lat and core supersets.
HYROX
Working on building powerful, resilient legs. Expect a mix of heavy leg-focused strength work designed to improve muscular endurance and replicate race demands.
MOBILITY
Keeping on that hip mobility, we will work through the same drills as the previous week, but now start upgrading the strengthening drills. Making sure we keep everything locked in place!
PURE STRENGTH
This week in pure strength, we start the week with some weighted push-ups, followed by rest-pause sets on the bench press. On Wednesday, we are progressing the loading on our RDL max set.
WEIGHTLIFTING
This week, we are spending time working on the split jerk technique in weightlifting. Spicy complex of power clean, front squat, jerk. Finishing off with an EMOM power clean. Make sure not to miss out.

Monday Ride
A ride dedicated to group riding skills and some fitness. Coach Rob Foster leads this ride, if you'd like to join email Rob Foster
Start time: 05:59 am
Session Length: 1.5 hour
Location: The Loop Cafe, Bike DXB
Track Tuesday
Our weekly on track speed session! For any level of runner looking to build their run speed, threshold and Vo2max fitness and run with the best running community in Dubai.
Time: 05:59 am
Session Length: 1.5 hour
Location: Dubai Sports City Sports Park
Friday - Coffee Run
Our weekly tempo run. Sessions are built on an RPE scale and accessible to all levels of runner. We start together, run hard then finish together and chat about it over a coffee and breakfast.
Brief time: 05:54 am
Start time: 05:59 am
Start Location: Common Grounds
Saturday - Long Ride
Our weekly endurance ride.
Please email Rob Foster for more details.
Time: 05:59 am
Location: Bottom of the Stick, Al Qudra.

The world of endurance never ceases to amaze me in so many ways. Endurance is not just "athletes" running marathons and the likes. Endurance spans far wider than that. The "corporate athlete" has always been one I have kept a close eye on. The outright "endurance" of the two may be far closer than we think.
The Endurance of Traditional Athletes
An athlete spends months preparing to summit Everest and on the final push can spend up to or over 12 hours just reaching the peak. They then have to do the route in reverse taking the "awake and under strain" time easily over 24 hours. Their result is celebrated as an incredible feat of human endurance. Along the way they have made huge sacrifices on many levels, two key ones, relationships and their health.
Other athletes complete ultra marathons or Ironman distance triathlons, ranging from 8 to 114 hours of physical labour solely on the event day. Before reaching the start line, they have made a number of choices which again may have some negative effects in other areas of their lives and on their health.

In 2022 I had the opportunity to coach an athlete to run 6.7km every hour for 89 consecutive hours. Forget about the training, the sleep deprivation and nutrition alone during those 89 hours took over 8 weeks to recover from.
Before reaching the start line the athlete made a number of choices, which again may have some negative effects in other areas of his life and on his health. We celebrated his feat of human endurance.
The Unsung Endurance of Corporate Athletes
When the world of athletic endurance meets that of social media, we see these achievements celebrated with only the cynical questioning the fall out. I do not recall such posts or celebrations for the corporate athlete that has worked a 90-hour week or pulled an "all-nighter" to get a business deal across the line or a court case prepared for a hearing. The athlete normally has recovery time away from their sport after big events. The corporate athlete normally is expected to be at the office at 9am on Monday morning ready to go again.
The Shared Challenges
The fall out is the same. For each athlete when it comes to sacrifices and negative impacts on their health. Some manage it others do not. In sport "longevity" is being spoken about more and more which is a huge positive. My primary goal for my athletes is that they are able to do these things that make them happy for a number of years. My primary goal for my corporate athletes is the same.
The considerations have to be the same. Perhaps heavier when it comes to the corporate athlete. It is very clear that they possess and continue to train and test a phenomenal level of endurance. Those who do not get help along the way, that do not periodize their work load and address their intensity, just like athlete who ignore the basics "burn out" early. They never really "make it". It does not need to be that way, with the right approach both athletes can continue to achieve great things in their chosen endeavours be it sport or business.
Every Human is an Athlete
I have long believed every human is an athlete, we just perform in different arenas. I feel that the sooner we are ready to accept this then the sooner we can deploy a high-performance mindset to the arena that we are performing in.
The Path Forward
With the right approach, both traditional and corporate athletes can continue to achieve great things in their chosen endeavours. This involves:
- Seeking help and guidance
- Periodizing workload
- Addressing intensity
- Focusing on the basics of health and recovery
By treating corporate performance with the same respect and strategic approach as athletic performance, we can celebrate and support the incredible endurance of all types of athletes.
Fun - Honesty - Simplicity - Smash Life - MENTAL TOUGHNESS - Hard Work

The world of endurance never ceases to amaze me in so many ways. Endurance is not just "athletes" running marathons and the likes. Endurance spans far wider than that. The "corporate athlete" has always been one I have kept a close eye on. The outright "endurance" of the two may be far closer than we think.
The Endurance of Traditional Athletes
An athlete spends months preparing to summit Everest and on the final push can spend up to or over 12 hours just reaching the peak. They then have to do the route in reverse taking the "awake and under strain" time easily over 24 hours. Their result is celebrated as an incredible feat of human endurance. Along the way they have made huge sacrifices on many levels, two key ones, relationships and their health.
Other athletes complete ultra marathons or Ironman distance triathlons, ranging from 8 to 114 hours of physical labour solely on the event day. Before reaching the start line, they have made a number of choices which again may have some negative effects in other areas of their lives and on their health.

In 2022 I had the opportunity to coach an athlete to run 6.7km every hour for 89 consecutive hours. Forget about the training, the sleep deprivation and nutrition alone during those 89 hours took over 8 weeks to recover from.
Before reaching the start line the athlete made a number of choices, which again may have some negative effects in other areas of his life and on his health. We celebrated his feat of human endurance.
The Unsung Endurance of Corporate Athletes
When the world of athletic endurance meets that of social media, we see these achievements celebrated with only the cynical questioning the fall out. I do not recall such posts or celebrations for the corporate athlete that has worked a 90-hour week or pulled an "all-nighter" to get a business deal across the line or a court case prepared for a hearing. The athlete normally has recovery time away from their sport after big events. The corporate athlete normally is expected to be at the office at 9am on Monday morning ready to go again.
The Shared Challenges
The fall out is the same. For each athlete when it comes to sacrifices and negative impacts on their health. Some manage it others do not. In sport "longevity" is being spoken about more and more which is a huge positive. My primary goal for my athletes is that they are able to do these things that make them happy for a number of years. My primary goal for my corporate athletes is the same.
The considerations have to be the same. Perhaps heavier when it comes to the corporate athlete. It is very clear that they possess and continue to train and test a phenomenal level of endurance. Those who do not get help along the way, that do not periodize their work load and address their intensity, just like athlete who ignore the basics "burn out" early. They never really "make it". It does not need to be that way, with the right approach both athletes can continue to achieve great things in their chosen endeavours be it sport or business.
Every Human is an Athlete
I have long believed every human is an athlete, we just perform in different arenas. I feel that the sooner we are ready to accept this then the sooner we can deploy a high-performance mindset to the arena that we are performing in.
The Path Forward
With the right approach, both traditional and corporate athletes can continue to achieve great things in their chosen endeavours. This involves:
- Seeking help and guidance
- Periodizing workload
- Addressing intensity
- Focusing on the basics of health and recovery
By treating corporate performance with the same respect and strategic approach as athletic performance, we can celebrate and support the incredible endurance of all types of athletes.
Fun - Honesty - Simplicity - Smash Life - MENTAL TOUGHNESS - Hard Work

One-Hour Workout: Revving Your Swim Engine
